Expertise and Experience:

Coming from more than six years in advertising, Lucas has held several roles in marketing and public relations, gaining valuable knowledge in strategy, research, content development, digital marketing, project management, and more. His background gives him a strong understanding of the full marketing journey from start to finish, which he brings to TECHnista, building a consistent and cohesive brand and customer experience.

Years of Experience: More than 6 years in marketing and public relations.

Education:

• Bachelor of Business Administration with a concentration in marketing – Roanoke College

Career Highlights:

Since joining TECHnista, Lucas has applied his agency and marketing experience to develop branding and marketing initiatives for TECHnista and the Manufacturing and Engineering Reimagined for All (MEERA) program. Some career highlights influencing his strategy include marketing and communications for the Carilion Taubman Cancer Center, the first advanced cancer center of its kind to offer proton therapy in Roanoke, VA, and working alongside brands such as Roanoke College and the Institute for Advanced Learning and Research, including their Accelerated Training in Defense Manufacturing (ATDM) workforce development program.

Lucas also holds a digital marketing certification through the Digital Marketing Institute (DMI) in association with the American Marketing Association.

Relevant Certifications:

• Certified Digital Marketing Professional

• Google Analytics Certified

• Google Ads Search Certified

• Google Ads Display Certified

• Google AI Essentials Certified

• Muck Rack Fundamentals of Media Measurement

• Constant Contact Partner Certification

Personal Touch:

Lucas describes himself as a "chameleon" who has done a little bit of everything in marketing. Personally, he is an avid record collector and a huge music fan who has traveled to many concerts—including all the way to London for a Florence + the Machine special performance at the Royal Albert Hall.